We’ve been very fortunate to have worked with some great clients to pull off some pretty cool capers. Take a look!

Palm Canada


Mischief created a Sales Rep incentive program for Palm Canada to promote the sales of their Palm Treo products. This is in partnership with Rogers and Telus dealers. What is unique about this program is that both an instant win and performance-based incentive modules are incorporated. This allows Sales Reps have to choose the way they want to be rewarded: instant prizing based on a spinning wheel or guaranteed prizing based on number of products sold.

CTV: Creating an integrated experience


Working in collaboration and conjunction with CTV, Mischief Media was challenged to take the offline experience of a show and translated it online.

Mischief created a contest that brought the television reality show experience online.

Each week, players could go online to predict who they thought would be the Captain, Officers and Black Spots. Points were awarded for correct predictions. In order to make their selections each week, players had to successfully complete a challenge such as memory, hangman, tetris or trivia – type mini games.

The player with the highest points at the end of the series won $10,000 in gold bars.

Mischief created an online contest called ‘Show Us Your Moves & Feel the Rush!’ The purpose of the contest was to promote and generate loyalty for the series So You Think You Can Dance. Toronto’s Z103.5 was the partner for the contest and promoted the contest daily on their radio shows. The contest gave users the opportunity to upload video of them dancing which were then voted on by other users. The radio hosts selected winners.

Ten winners were selected- (eight were selected by the Z103.5 DJ’s, and two were chosen by Z103.5 listeners.) The overall winner won tickets to the finale of ‘So You Think You Can Dance’ live show.


We created an interactive criminal investigation game that gives users the opportunity to put themselves inside the show. Players put together information surrounding a case in order to build a profile of the Unknown Subject and ultimately arrest a suspect.

In the game, agents from the FBI’s Behavioral Analysis Unit (BAU) provided two reports for players to study. The information in the reports provided forensic details of the crime, statistical and demographic information, and new suspect information. Players had to collect these reports by searching for the agents “banners” hidden throughout the CTV website. Clicking on an agent’s banner brought a player back to the contest page and revealed a new report.

The game launched April 8, 2007 and ran for four weeks.